Selling Strategy

Our Selling Strategy is extensive and a marketing powerhouse! Below is a snapshot of what we do to get your home SOLD.  You'll notice that we leave out the "fluff and puff" as we call it (changing the way to say 1 thing 10 different times to make it seem like more is being done...or listing "duh" items)...we only include the primary functions that truly do work to get your home SOLD! 

Getting Your Home Listed

1.  We come to your home to become familiar with your home and if we can get an internet connection we will be list your home on the MLS while we are there.

One of our skilled Listing Advocates will come to your home once you are ready to list and have returned your Listing Package to us in order to familiarize themselves with your property and to go over the listing strategy.

2.  We assist you in setting the price and give you straight forward advice on how to achieve your goals.

We will discuss with you your pricing options and give suggestions based on your goals.  Our goal is your goal - that is another great thing about our business model...we are motivated by working to achieve your goal rather than solely on working to achieve a "return on investment strategy" by merely working commission based.

3.  During our visit to your home we will provide suggestions and tips on what should be done to the property.

Our skilled Listing Advocates are trained to look at your home through a buyers eye.  We will provide you with suggestions and tips on what should be done in order to get your home sold for as much as possible in the quickest time frame.

4.  Upon your request we can provide you with a Competitive/Comparative Market Analysis (CMA) of your neighborhood.

When determining the price of your home it is always a good idea to see what else has sold in your neighborhood and how it affects the value of your home. We will be happy to email you a listing of homes that have sold in your neighborhood/area in the past year as well as what homes are currently on the market in your neighborhood.

5.  Upon your request we will set you up with automatic updates for your neighborhood/area

This will will automatically keep you up to date as to any real estate changes in your neighborhood/area so that you can make informed decisions regarding your listing.  It will show you Price Changes as they happen, New Listings as they come on board, etc.  This is an effective tool to keep you educated as to your competition.

6.  Seller's Property Disclosure tips on how to complete.

We will provide you with a few tips on how to properly complete this form that could potentially save you thousands later.

7.  Visual inspection advice

Although we are not home inspectors, our Listing Advocates are experienced enough with real estate transactions and getting homes sold that they know much of what to look for in a home that could become an issue at the time of a professional home inspection.  The Listing Advocate will make suggestions when listing your home of the items they can see that could be a concern so that you can be proactive and correct these items to have your home show its absolute best.

Marketing Your Home

8.  We list your home with an Exclusive Right to Sell providing you the option to find a buyer and pay no agent buying commission.

This is a very rare option to find in Listing Agreements.  You are already saving a tremendous amount of money if you have chosen the Flat Fee program and this option could save you thousands more.  We give you the opportunity to hold your own Open Houses increasing exposure as well as the possibility of finding your own buyer and saving the Buyers Agent commission also.  No matter which program you chose with us this can mean huge savings!

9.  Our office hours are nearly unlimited and try to have a real estate agent on call at all times.

Our goal is to answer as many office calls as possible LIVE.  As buyers call about your listing we provide them your name and number to contact to arrange a showing and/or answer questions.  This provides you the opportunity to possibly find a buyer and not have the Buyers Agent Commission...saving you thousands more!

10.  FMLS Listing entered at the time of your home visit.

We only list and specialize in homes that fall in the FMLS territory.  There are two Multiple Listing Services in the State of Georgia - MLS and FMLS.  FMLS is the service that covers Atlanta and surrounding areas.  MLS is a statewide service which does not apply to the FMLS territory as it is not commonly used.  We focus our attention to FMLS as it is the primary (if not only) service in our territories as well as provides the most functionality.  We enter home descriptions that inspire buyers to visit your homes and enter as many pictures as possible (typically 25.)

11.  Your home is listed on Realtor.com

This website is the primary site buyers utilize for their home search when looking on their own.

12.  Your home is syndicated on various websites such as FrontDoor.com which is heavily promoted on such channels as HGTV, Food Network, DIY network, etc.

This provides extreme exposure for our home sellers.

13.  Your home is listed on most all other Brokerage websites.

Again, huge exposure for our home sellers.  As they are entered into the local MLS system the listing is syndicated in participating brokerage (most all) search engines.  Nearly all brokerages participate in this syndication and enjoy the benefits of allowing buyers to see as much inventory as possible to increase their chances to represent buyers in the purchase of any home...no matter who it is listed by. 

14.  Your home will be promoted to various relocation companies and departments who have constant contact with potential buyers.

15.  Eye catching yard sign with the option for you to buy a sign rider with your name and phone number.

Our signs are colorful, yet simple.  We give our sellers the option to purchase a sign rider that also has their name and direct number which can be placed at the top of the sign.  Although we forward buyers to our sellers to allow them the opportunity to sell the home with no buyers agent commission, some sellers like to have their direct contact information on the sign as well.

16.  Your home will show as a listing on Tulia.com along with listing information.

17.  Your home will show as a listing on Zillow.com along with listing information.

18.  Client Web Suite for our Sellers to review Showing Feedback automatically and unedited.

This is an extremely useful tool for our sellers to view candid and unedited feedback from buyers agents as they bring their clients to their homes.  This allows our sellers to make educated decisions when it comes to necessary improvements that need made or price adjustments.  No guessing what people are thinking...they see it unedited.  All feedback is emailed to you automatically by the system for you to review.

19.  Sellers can also have their home as a Rental or Lease Purchase at the same time they are listed for sale.

This gives our sellers options.  We are one of the few brokerages in Atlanta that offer this type of freedom to market their home with various strategies.  Again, our goal is your goal.

20.  Any changes to listing are completed at no charge.

21.  Strategy advice throughout the listing process until the home is SOLD!

As your home is on the market you might have questions or need advice based on the feedback you receive from showings.  We are always here to answer your questions and help you make the best decisions to get your home SOLD!

22.  We will provide you tips on how best to speak with buyers.

There is a psychology to selling and especially with selling real estate.  We will help coach you with how to present yourself and your home to buyers in order to optimize you chances of selling at the highest price and in the quickest time frame possible.

23.  Directional Signs are available.

We have directional signs available for our home sellers to purchase that can be placed at various points in the neighborhood to lead buyers to your home.

24.  Home Staging advice and tips.

Our Listing Advocate will provide tips when visiting your home on staging.  This is an invaluable tool as it is crucial your home shows at it's best at all times.  Keep in mind, retails stores pay full time employee's to do nothing but planning the look and feel of their stores and how their merchandise is presented.  That is to get people to buy as many T-Shirts as possible or whatever else they are selling.  Something as big as a home needs the same attention to detail in how it is presented.

25.  We market your home to all of our Buyer Database.

As our system is volume based we also work with a number of buyers who are taking advantage of our Cash Buyer Bonus Program.  Your home gets additional exposure as we concentrate on our own listings first before looking outside of our network of listings for the perfect home that fits our buyers needs.

26.  Custom property website created.

With the Commission Based listing program we create a custom property website that can be promoted on flyers, etc.

27.  Custom Flyer created for your home.

Sellers have the option to have a Yard Flyer Box at their home and we will create the Flyer template for them.

28.  Open Houses marketed on local MLS

Whether it is Agent hosted or the Seller is hosting it themselves we will post it on the local MLS free of charge - as many times as they are held.

Additional Services

29.  Add your homes personalized website link to FMLS

30.  Email your homes personalized website link to our buyer database

31.  Assist you by following up with buyers that view your home with you to obtain feedback

32.  Lowe's 5% discount card to allow for savings on improvements or inspection items

33.  Special access to our preferred closing attorney to answer questions

34.  Transfer listing to another company at not charge - anytime - and transfer back at no charge

35.  Access to our First Team Vendor Savings directory - cleaning services, etc.

36.  Our office is open 365 days of the year to assist with getting your home Under Contract

37.  Extensive Social Media marketing reaching Thousands of additional contacts

 

Again - this is simply a snapshot of our Selling Strategy to get your home SOLD!  No fluff and puff - just bottom line results oriented items that are proven to work.