Marketing vs. Selling

When you hire a real estate agent what are you hiring them to do? This is probably the question we hear the wrong answer to the most. When you are hiring a listing agent you are hiring a marketing professional. You need their marketing services in order to achieve an end result which is the ultimately sell of your home.

Buyers agents are typically the ones representing buyers aka Selling Agents. Listing agents market homes to the masses in order to inspire buyers to get their buyer agents to bring them to see your home as well as inspire buyers agents to bring their prospective buyers to come see your home. THAT is what you are hiring a listing agent to do - market to the masses. Get your home exposure!

Therefore, when interviewing listing agents you need to be interviewing for the right thing...a marketing professional. Someone that can give specific reasons for proper wording on descriptions, pictures, sign placement, home staging, showing advice, etc. If they do not have specific methodologies on how to best market your home and the intricacies of buyer attitudes then they are not truly experienced with marketing. They may know real estate contracts like the back of their hand, but if they don't understand marketing...then your home will not get the exposure it deserves to sell for the most amount of money in the quickest amount of time.

Our Broker, David Wolfe, is an experienced marketing professional. All of our listings are assigned to him for placement in the MLS and Realtor.com. He knows how best to create engaging home descriptions without it sounding tacky or over the top. We are experienced with current technology and always on top of the new direction of technology. It is our goal to stay ahead of our competition in terms of marketing opportunities and be as creative and out of the box as possible in order to best serve our listing clients.
 

Marketing Strategy

The great thing about our program is the fact that we have a structured Marketing Strategy for our listings. Due to our program being based around a volume listing model we have designed a proven Marketing Strategy that gets implemented with every listing. THAT is what you should be looking for when hiring your next Listing Agent...a plan. A plan that then turns into action. The end result turning into your home getting SOLD for the most amount of money at the quickest time possible. Once we get the contract we are then ready to assist you with the negotiation and there to assist you through the entire process until we get to the closing table.